Growing up, I believed the things that made me different or a little bit weird were something to be ashamed of, something to keep hidden in a box, only for a select few to see. But as I grew up and started my career as a designer, I realised that embracing every part of me, even the parts I once believed made me “uncool” or would stop me from fitting in, were actually my superpower. I realised I didn’t want to fit in anyway!
Once I started giving no f***s and showed up as my most authentic self, a world of opportunities opened up for me. I started attracting businesses also looking to harness their authenticity. I now work with joyful brands everyday helping them to uncover their special sparkle, using their individuality to build a unique brand that speaks to their people.
I help the businesses I work with figure out what makes them unique through strategic and intuitive driven design. Strategy and intuition are the power duo. It’s where the felt meets the logic. And we can’t have one without the other.
Strategy is like the instruction manual or the recipe, and intuition is the creativity, the inner wisdom, the knowing. I use strategy to help me dissect what my intuition is telling me about the business I’m working with. The magic of the power duo organically informs the visuals, what the design of the brand will actually look like.
Building brands is serious business, but it doesn’t mean we have to be serious. Life is too serious. I encourage fun and play throughout the beautiful brand building process. Bringing a brand baby to life should be enjoyable. It should be fun!
Not only am I passionate about brand building - and having fun while doing it - my passion also lies in doing work that is good for people and the planet. I live in the belief that we can all make a difference however big or small and design is a powerful tool that can be used to communicate the good businesses are doing in the world. I want to be a part of that. I want to work with businesses who share my passion to make our world a better place.
But there is a tale as old as time that says being “good” is boring. No one wants to be a goody-two-shoes, teacher’s pet. That’s why I’m working with my clients to change the face of good. We’re having fun, being chaotic, standing in our individuality, all while holding the utmost love and kindness for people and the planet. This is at the centre of everything we do.
I respectfully acknowledge the Wurundjeri people of the Kulin nations as the traditional owners of the land upon which I live, create, and work. I respect elders past, present and future, and acknowledge that sovereignty was never ceded.
© Lize Designs 2024
