Bud of Love wine store

Brand Strategy &Β Brand Identity, Website Design


Website // Instagram

𝔅𝔲𝔑 𝔬𝔣 𝔏𝔬𝔳𝔒 is an online turned IRL natural and organic wine store based in Footscray, Melbourne. They exist because they simply wanted to share their love of damn 𝔀𝔬𝔬𝔑 wine with the world. They know their wine is damn delicious and they promise to make it easy for you to select something you’ll love by eliminating all the wine-snobbery-BS.

Several deep influences informed the visual identity, including references to a line in Romeo and Juliet, where β€˜π”…π”²π”‘ 𝔬𝔣 𝔏𝔬𝔳𝔒’ originated from. The brand also pays homage to the β€˜bud break’ - which is a part of the wine making process - through the motif of flower blooming from the wine bottle 🍷

"Everything Lize created, exceeded my expectations! When I had the look of my brand in mind, and then saw the final draft, I was honestly in tears because she captured everything I wanted but also things I didn't realise I needed."

- Farah, Bud of Love's founder

When Farah, Bud of Love's founder, first got in touch to help out with her brand refresh, I instantly fell in love with the general vibe of the brand, and especially the snappy phrases that already made up a distinct part of the brand DNA.

Our desire for the 𝔅𝔲𝔑 𝔬𝔣 𝔏𝔬𝔳𝔒 brand refresh, was to harness what was already great about the brand, bring through the unique inspiration of the brand in a modern way, as well as amplify the passion Farah has about finding damn good wine for her customers.

"The work Lize did will truly elevate my business because now I have the confidence and the tools to continue to grow it. She thought of every detail and ensured it was the right fit for what I needed. It wasn't a one size fits all approach."

- Farah, Bud of Love's founder

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